In the article ‘Google Pushers Mobile Optimization To Drive Search‘ by Google Product Manager, David Nachum, we learn that Google in its efforts to give mobile device users a more user friendly experience will begin penalizing advertisers if their website is not optimized for mobile devices. So what does that mean? In a nutshell, if you are advertising using Pay Per Click and you do not have a mobile website, you will pay more and your competitors who have a mobile website will out perform you! And let’s not forget those old dinosaur websites that were designed in 1999 and have not been updated since … If that’s you, whether you are interested in mobile or not, it’s definitely time for an upgrade to a more modern look. Don’t let poor performing site design happen to you. Getting a mobile optimized version of your website is not hard to do
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